Shops & Auctions

Powering customer experiences, and growing your sport.

Two products: take the one you need, or both. Our shops are powered by BigCommerce, and our auctions, raffles and donations by Commerce Dynamics.

Saints Locker, the St Kilda store: a $10 off sign-up offer over the Stickman Collection banner
Lions Shop, the Brisbane Lions store: a three-panel lifestyle collection banner
The Port Store for Port Adelaide: an AFLW 2026 Has Landed banner
Swanshop, the Sydney Swans store: a banner for The Locker Room, its store at Swans HQ
The Hawks Nest store for Hawthorn: a September finals banner of guernseys, hoodies and caps
Bulldogs Shop, the Western Bulldogs store: men’s, women’s and accessories range posters

Custom-built design

Shops designed around your brand on BigCommerce, a powerful and user-friendly online store builder, and auction sites to match on Commerce Dynamics.

Industry-leading functionality

Reserve bid pricing, bid management, Buy Now and Power Bidding on Commerce Dynamics, with our administration service managing listing, reporting and payment follow up.

Payments powered by Stripe

Accept credit card, digital wallet and BNPL payments, with seamless checkout options that help boost sales.

Third-party plugins and integrations

Extend your BigCommerce store with third-party plugins, and place a custom Commerce Dynamics auction widget on your existing website.

Our stores and partners

Used by elite sport
down to grassroots.

The Dock, the Fremantle Dockers official team store: a Finals Range banner of two players in the finals T-shirts, with a Shop Now button
Suns Shop, the Gold Coast Suns official merchandise store: a banner for bidding on the 2026 player worn and issued home guernsey and run out tee

Tools for selling,
and tools for fundraising.

BigCommerce for selling and Commerce Dynamics for fundraising: flexible tools that help boost loyalty, recover lost sales, expand reach and more, on robust security, payments and compliance standards.

Shops · BigCommerce

Promotions and discounts

Abandoned cart saver, discounts and gift certificates, plus promotions messages, coupons and customer grouping features.

Shops · BigCommerce

Inventory and orders

Full inventory management, or integrations with the IMS tools you already run, plus comprehensive order management for tracking and fulfilment.

Fundraising · Commerce Dynamics

Raffles, loyalty and rewards

Run raffles, loyalty and rewards programs for increased, repeat sales, and an ongoing opportunity to fundraise during key promotional windows.

Behind both

Your brand in front,
our service behind it.

Support

Ask as often as you need to

Unlimited customer support and knowledge resources come with the shop and the auctions alike. The knowledge base is there for the answers you would rather look up yourself.

The storefront

A dedicated site that
matches your branding.

A dedicated fundraising site on Commerce Dynamics lets you match branding with your existing website, creating a consistent brand experience. Create an emotional connection by auctioning authentic memorabilia, unique experiences and a broader merchandise range.

Ready to get started?

Whether you have a specific need, or want to learn more about our products, drop us a message and we will get straight back to you.

Get in touch
GameDay

Sports technology, made in Melbourne, available across the globe.

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Melbourne, Australia
165 Cremorne Street, Cremorne VIC 3121
Auckland, New Zealand
Sports House, Stadium Drive, Albany 0632
Manchester, United Kingdom
Beehive Mill, Jersey Street, Ancoats M4 6JG
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